{"id":1757,"date":"2026-03-24T22:31:20","date_gmt":"2026-03-24T19:31:20","guid":{"rendered":"https:\/\/buraksert.com\/index.php\/tccc-coca-cola-works-sisecam90thavvinersary\/"},"modified":"2026-03-27T16:30:41","modified_gmt":"2026-03-27T13:30:41","slug":"mastercard-uefa-champions-league-advertising-campaign","status":"publish","type":"page","link":"https:\/\/buraksert.com\/index.php\/mastercard-uefa-champions-league-advertising-campaign\/","title":{"rendered":"Mastercard &#8211; Uefa Champions League Advertising Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1757\" class=\"elementor elementor-1757\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb15831 e-con-full e-flex e-con e-parent\" data-id=\"bb15831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f78821a elementor-widget elementor-widget-workdetailhero\" data-id=\"f78821a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailhero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Header Start ===== -->\n<section class=\"work-detail-header-infos\" data-aos=\"slide-up\">\n        <div class=\"work-detail-header-left\">\n        <h1>MASTERCARD - UEFA CHAMPIONS LEAGUE ADVERTISING CAMPAIGN<\/h1>\n        <p>During my time at McCann Istanbul, I worked on the Mastercard brand as part of the team managing UEFA Champions League sponsorship communications. This selection highlights projects I contributed to during that period, including global film adaptations and sponsorship video content.<\/p>\n    <\/div>\n    \n        <div class=\"work-detail-header-right\">\n        <ul>\n                            <li><span>CLIENT<\/span> MASTERCARD<\/li>\n                            <li><span>YEAR<\/span> 2023<\/li>\n                            <li><span>CATEGORY<\/span> BRANDING<\/li>\n                                                       <li><span>MORE WORKS<\/span> <a href=\"https:\/\/www.behance.net\/gallery\/171582313\/Mastercard-UEFA-Champions-League-Campaign\" target=\"_blank\" rel=\"noopener\">VISIT SITE<\/a>    <\/div>\n    <\/section>\n<!-- ===== Work Detail Header End ===== -->\n   \n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0442296 e-con-full e-flex e-con e-parent\" data-id=\"0442296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e0536 elementor-widget elementor-widget-workdetailimage\" data-id=\"c0e0536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/buraksert.com\/wp-content\/uploads\/2026\/03\/Image26.jpg\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3eab1e e-con-full e-flex e-con e-parent\" data-id=\"e3eab1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29147f3 elementor-widget elementor-widget-workdetailcontent\" data-id=\"29147f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap \">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>RESEARCH<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">Creative production for Mastercard\u2019s UEFA Champions League sponsorship required collaboration across multiple markets and stakeholders. Based at McCann Istanbul, the work involved aligning global campaign assets with local needs, especially around the final hosted in T\u00fcrkiye. The projects I contributed to were developed within an international production framework, demanding close coordination with global teams and ensuring consistency across all touchpoints.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DESIGN<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The motion design approach centered on adapting global campaign visuals into flexible and platform-specific executions while preserving brand consistency. Animations were kept clean and purposeful, enhancing readability and flow without distracting from the core message. Given the variety of formats and channels, each asset was carefully optimized to ensure coherence across different screens and placements.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>RESULTS<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">Operating within a globally connected sponsorship structure enabled continuous collaboration across teams, with assets, feedback, and creative direction shared throughout the process. Contributing to UEFA Champions League communications on this scale provided hands-on experience in delivering work that meets both global standards and local relevance. The outcome strengthened the overall consistency of the campaign while supporting Mastercard\u2019s presence across key touchpoints.\nThe final was played, the goals were scored\u2014and we wrapped it up and headed home.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41d537e e-con-full e-flex e-con e-parent\" data-id=\"41d537e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a728d3 elementor-widget elementor-widget-workdetailimage\" data-id=\"9a728d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/buraksert.com\/wp-content\/uploads\/2026\/03\/Image25.jpg\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc77f2 e-con-full e-flex e-con e-parent\" data-id=\"5bc77f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c71681e elementor-widget elementor-widget-workdetailcontent\" data-id=\"c71681e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap work-detail2-content-wrap2\">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>ABOUT THE BRAND<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The Coca-Cola Company is one of the most recognizable brands in the world, with a visual identity that is instantly associated with energy, optimism, and global culture. Its campaigns are developed through a wide international network of creative teams, ensuring that the brand maintains a consistent voice while adapting to different markets.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2aad1d e-con-full e-flex e-con e-parent\" data-id=\"f2aad1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f7119 elementor-widget elementor-widget-workdetailimage\" data-id=\"b0f7119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/buraksert.com\/wp-content\/uploads\/2026\/03\/Image28.jpg\" alt=\"\">    <\/div>\n                <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/buraksert.com\/wp-content\/uploads\/2026\/03\/Image24.jpg\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fefeac9 e-con-full e-flex e-con e-parent\" data-id=\"fefeac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f36dac elementor-widget elementor-widget-workdetailanimationtext\" data-id=\"4f36dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailanimationtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Text Animation Start ===== -->\n<div class=\"work-detail-text-anim-wrap\">\n    <ul>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n            <\/ul>\n<\/div>\n<!-- ===== Work Detail Text Animation End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4af59c6 e-con-full e-flex e-con e-parent\" data-id=\"4af59c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d6cc0 elementor-widget elementor-widget-homefeatured\" data-id=\"b9d6cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"homefeatured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Featured Work Start ===== -->\n<section class=\"featured-work-sec\">\n    \n    <div class=\"featured-work-lists\">\n\n        \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/buraksert.com\/index.php\/tccc-coca-cola-works\/\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/buraksert.com\/wp-content\/uploads\/2026\/03\/Image12-scaled.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">TCCC COCA-COLA WORKS<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2023-2026<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/buraksert.com\/index.php\/turkiye-isbankasi-works\/\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/buraksert.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-16-at-22.13.31-scaled.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">TURKIYE IS BANKASI WORKS<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2023-2026<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n    <\/div>\n<\/section>\n<!-- ===== Featured Work End ===== -->\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MASTERCARD &#8211; UEFA CHAMPIONS LEAGUE ADVERTISING CAMPAIGN During my time at McCann Istanbul, I worked on the Mastercard brand as part of the team managing UEFA Champions League sponsorship communications. This selection highlights projects I contributed to during that period, including global film adaptations and sponsorship video content. CLIENT MASTERCARD YEAR 2023 CATEGORY BRANDING MORE [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/work-detail.php","meta":{"footnotes":""},"class_list":["post-1757","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/pages\/1757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/comments?post=1757"}],"version-history":[{"count":13,"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/pages\/1757\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/pages\/1757\/revisions\/1865"}],"wp:attachment":[{"href":"https:\/\/buraksert.com\/index.php\/wp-json\/wp\/v2\/media?parent=1757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}