TCCC COCA-COLA WORKS
Branding
2023-2026
DIGITAL MOTION DESIGNER
BURAK SERT
FEATURED WORK
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
MORE ABOUT BURAK
MOTION DESIGNER WITH A BACKGROUND IN MUSIC COMPOSITION, FOCUSED ON AUDIOVISUAL STORYTELLING.
5+ years of experience creating motion, design video, and animation for global brands across automotive, food & beverage, and tech — blending design, rhythm, and sound to craft impactful visual narratives.
Download Resume
MY EXPERTISE
(1) MOTION DESIGN
I design motion that intuitively guides the viewer and makes the message instantly clear. I use sound design, rhythm, and pacing as core storytelling tools, ensuring every movement communicates with purpose. I shape visual dynamics and transitions in line with the brand’s tone, turning motion into a language that delivers emotion and meaning.
(2) CREATIVE AI - MUSIC
I refine creative outputs using AI to enhance precision, speed, and idea development. I actively use WPP Open as part of the production process and continuously explore emerging AI tools to stay current. By integrating these technologies into my workflow, I focus on elevating ideas and bringing more depth and efficiency to each project. With a deep-rooted passion for music since childhood, I’ve developed a hands-on approach to sound as a storytelling tool. I play various instruments and run a home recording studio, where I actively work on sound design, recording, mixing, and mastering. This background allows me to integrate audio seamlessly into the projects I work on, using sound not just as support, but as a core element of communication.
(3) COMMUNICATION
My process is rooted in clear and effective communication at every stage of production. With a four-year academic background in advertising, I’ve developed a strong understanding of how ideas should be articulated—both within the team and toward the target audience. I value alignment, clarity, and collaboration, ensuring that creative intent is consistently translated across disciplines. Whether working with local or international teams, I focus on building a shared language that strengthens both the process and the final outcome.
MOTIVATION
Working "across international campaigns" has shaped how I approach creativity: with precision, adaptability, and a strong awareness of context. I’m used to navigating projects where "global standards meet local nuances"—translating ideas into executions that feel both consistent and culturally relevant. My role often sits at the intersection of disciplines, where I connect motion, sound, and emerging technologies into a cohesive output that serves a clear "communication goal."
I’m particularly motivated by working in "international environments" shaped by diverse perspectives and fast-moving workflows. I bring a hands-on mindset, a sensitivity to detail, and a genuine curiosity for new ways of producing and thinking. For me, the value lies not just in creating visually strong work, but in building ideas that hold up across "different markets, platforms, and audiences." I’m looking to contribute to teams that appreciate craft, clarity, and the ability to turn complex processes into simple, "effective communication."
EXPERIENCE
WPP PRODUCTION
DIGITAL MOTION DESIGNER 2023 - PRESENT
As the company evolved toward an AI-focused structure, I shifted my role into AI-driven motion design, contributing to projects for brands such as HSBC, Renault, The Coca-Cola Company, Nestlé, and Dyson. This transition reinforced how essential AI has become—not just as a tool, but as a core part of the creative process. Being deeply integrated with global teams across different markets, I worked within a highly connected production ecosystem where collaboration and alignment were key. Operating both from the office and in remote setups, I strengthened communication flows—enhancing coordination within teams as well as with the brands themselves. I’m highly motivated to continue developing in this space, deepening my expertise in AI and exploring how it can further expand creative possibilities.
HOGARTH
MOTION GRAPHIC DESIGNER 2023 – PRESENT
I’ve worked with global brands such as The Coca-Cola Company, Renault, Dyson, Nestlé, Türkiye İş Bankası, Corendon Airlines, and Penti—collaborating closely with international teams across various markets. I’ve produced a wide range of content including social media assets, case films, campaign materials, DOOH executions, and HTML5 banners. Adapting to remote workflows as part of the new working landscape, I’ve been able to move faster, stay agile, and keep projects progressing efficiently across teams and time zones. Throughout these projects, I’ve focused on building clear and effective communication—both within the team and in how ideas connect with the audience.
MCCANN ISTANBUL
MOTION GRAPHIC DESIGNER 2022 – 2023
I’ve worked with brands such as Opel, Mastercard, Nestlé Nesquik, Nestlé Nesfit, Subway, Schär, Kappa, Superga, L’Oréal, Dagi, Lysol, Solo, Spoticar, Eurorepar, Idefix, Little Caesars Pizza, and Ozmo within a creative agency environment. I actively took part in pitches, often leading the process end-to-end on my own—from idea development to final delivery. I collaborated closely with teams across the EMEA region, managing workflows that required both speed and precision. Throughout this process, strong communication played a key role—aligning expectations within the team while ensuring that ideas were clearly and effectively translated to the target audience.
KARBONAT
JR. MOTION GRAPHIC DESGINER 2020 – 2022
After a short internship, I quickly proved my capabilities and transitioned into a full-time role, where I had the opportunity to work on a diverse portfolio of local and global brands including Logitech, Little Caesars Pizza, Pakmaya, Şölen, Nestlé Pure Life, Erikli, San Pellegrino, Perrier, Oppo, DenizBank, fastPay, HDI Sigorta, Nesine.com, Nippon Paint, Tineco, Ecovacs, Grand Pera, and Bulvar 216. As part of a large and dynamic team, I contributed across a wide range of projects—from pitches and award-driven ideas to social media concepts and case films for competitions. I also worked efficiently in remote setups, maintaining strong communication and consistent output across teams. This fast-paced environment allowed me to adapt quickly, take ownership, and demonstrate my ability to deliver creative work across different formats and needs.
GRAPHX AGENCY
INTERNSHIP 2019
I produced video content and developed creative copy and ideas for brands such as Visit Belek, Antalya Cityzone, Ares Shipyard Inc., Bi’ Büyük Meyhane, Nobel Konyaaltı, Goddess of Bodrum, and Kamelya Collection. Following my internship, I continued working remotely for a period, maintaining my contribution to ongoing projects and creative output.
FAVOURITE
STACK
ADOBE AFTER EFFECTS
ANIMATION & COMPOSITING TOOL
Adobe After Effects is where motion, timing, and storytelling come together to turn ideas into dynamic visual experiences.
FINAL CUT PRO
VIDEO EDITING SOFTWARE
Final Cut Pro is a space where timing, flow, and narrative structure align to shape raw footage into clear, engaging, and emotionally driven stories.
ADOBE ANIMATE
HTML5 BANNER AD TOOL
Adobe Animate is where motion and interactivity come together to create lightweight, responsive HTML5 banners that deliver engaging and platform-ready ad experiences.
ADOBE PHOTOSHOP
DESIGN & ASSET PREPARATION TOOL
Adobe Photoshop is where I create and refine visual assets—preparing designs and layouts before they are brought into motion.
ADOBE ILLUSTRATOR
DESIGN & ASSET PREPARATION TOOL
Adobe Illustrator is where I create and refine vector-based visuals, building scalable assets and design elements before bringing them into motion.
LOGIC PRO
AUDIO PRODUCTION & SOUND DESIGN TOOL
Logic Pro is where I produce, record, and refine audio—handling sound design, editing, mixing, and mastering to support and enhance visual storytelling.
AWARDS
FELIS & KRISTAL ELMA AWARD
YENI EVIN ILK PIZZASI 2021
The project received Achievement Awards at the Felis Awards in the Data category under VK04 Data-Driven Targeting, VK08 Creativity Born from Data, and VK11 Data-Driven Creative Direct Marketing. In the Media category, it was also awarded in MD22 Food and MD42 Excellence in Media Insight and Strategy. It also received a Bronze award at the Kristal Elma Awards in the Media / Data-Driven Creativity category.
FELIS AWARD
WILDCATS SPONSORLUK: OYUNU DEGISTIREN KADINLAR 2021
The project received an Achievement Award in the PR category under PR18 Sponsorship Management.
FELIS AWARD
WALISON NASIL BISCOLATA ERKEGI OLDU? 2021
The project received an Achievement Award at the Felis Awards in the Social Media category under SM06 Use of Celebrities and Influencers in Social Media. It also received Bronze awards at the Kristal Elma Awards in the Media / Data-Driven Creativity and Digital & Social Media / Creative Use of Data categories.
FREQUENTLY ASKED QUESTIONS
My main focus is motion design, supported by sound design and AI-driven production. I approach projects as a whole, combining visual storytelling, rhythm, and technology to create clear and impactful communication.
I start by understanding the core idea and communication goal. Then I build a structure around timing, pacing, and storytelling, ensuring that every visual and sound element serves a purpose.
Yes, I’ve worked closely with global teams across different markets. This experience helped me adapt quickly, communicate clearly, and maintain consistency across projects.
I use AI as a creative support tool—for ideation, visual exploration, and production efficiency. It helps me move faster while expanding creative possibilities.
I’ve worked on a wide range of projects including campaigns, case films, social media content, DOOH, and HTML5 banners for both local and global brands.
I combine motion, sound, and communication into one cohesive system. I focus not only on how things look, but on how they feel and communicate.
Yes, I’m used to remote workflows and see them as an advantage. They allow faster collaboration and more flexible production across teams and time zones.
FEEL FREE TO GET IN TOUCH
CONTACT NOW
BASED IN ANTALYA, I WORK ACROSS MOTION, SOUND, AND AI.
MY FOCUS IS ON CLEAR, IMPACTFUL VISUAL STORYTELLING.
