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SISECAM - 90TH ANNIVERSARY

Case film for Sisecam’s 90th anniversary campaign. The original film was produced by WPP Production’s production team using AI. I developed this case film to present the project and its creative process, using AI support for voiceover and certain visual elements.

  • CLIENT SISECAM
  • YEAR 2026
  • CATEGORY AI & CASE MOVIE
  • BEHANCE VISIT SITE

RESEARCH

Exploring the creative process behind Şişecam’s 90th anniversary campaign. This case film shows how AI-supported production and visual storytelling helped communicate the brand’s legacy.

DESIGN

The visual language of the project was built around rhythm, pacing, and narrative flow. AI-assisted visuals and editing were used to present Şişecam’s 90-year legacy through a contemporary visual storytelling approach.

RESULTS

Şişecam’s 90th anniversary campaign reinterpreted the brand’s legacy through a contemporary visual narrative. The AI-assisted production approach helped present the campaign in an innovative and engaging way, strengthening the overall brand communication.

ABOUT THE BRAND

Şişecam is a global industrial company headquartered in Turkey, operating in the fields of glass and chemicals. With over 90 years of history, the company has become one of the leading players in its industry with production and operations across multiple countries.

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