TCCC COCA-COLA WORKS
Branding
2023-2026
LITTLE CAESARS PIZZA - YENI EVIN ILK PIZZASI
Case film for Little Caesars Yeni Evin İlk Pizzası (First Pizza of Your New Home) campaign. The campaign leveraged a common behavior on sahibinden.com, where property listings reference nearby fast food brands to attract attention. The creative team turned this into an opportunity by placing contextual banner ads on listings located near Little Caesars stores. I developed this case film to present the campaign’s strategic insight and creative execution for award submissions, resulting in a Felis Award win.
- CLIENT LITTLE CAESARS PIZZA
- YEAR 2021
- CATEGORY AI & CASE MOVIE
- BEHANCE VISIT SITE
RESEARCH
This case film focuses on the strategic insight and execution behind the Yeni Evin İlk Pizzası campaign, highlighting the creative journey from idea to media placement. By leveraging real-time, location-based placements, the campaign enabled the brand to connect with home seekers at the most relevant and unexpected moment.
DESIGN
The visual direction centers on precision, timing, and seamless flow. By combining structured storytelling with interface-led visuals, the film translates the campaign’s idea into a concise and impactful narrative that reflects its contextual media strategy.
RESULTS
The campaign successfully transformed a common marketplace behavior into a distinctive brand touchpoint, capturing attention at a highly relevant moment. By integrating contextual media with a strong creative insight, it increased visibility and engagement, ultimately contributing to the project being recognized with a Felis Award.
ABOUT THE BRAND
Şişecam is a global industrial company headquartered in Turkey, operating in the fields of glass and chemicals. With over 90 years of history, the company has become one of the leading players in its industry with production and operations across multiple countries.
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