MASTERCARD - UEFA CHAMPIONS LEAGUE ADVERTISING CAMPAIGN

Creative production for Mastercard’s UEFA Champions League sponsorship required collaboration across multiple markets and stakeholders. Based at McCann Istanbul, the work involved aligning global campaign assets with local needs, especially around the final hosted in Türkiye. The projects I contributed to were developed within an international production framework, demanding close coordination with global teams and ensuring consistency across all touchpoints.

The motion design approach centered on adapting global campaign visuals into flexible and platform-specific executions while preserving brand consistency. Animations were kept clean and purposeful, enhancing readability and flow without distracting from the core message. Given the variety of formats and channels, each asset was carefully optimized to ensure coherence across different screens and placements.

Operating within a globally connected sponsorship structure enabled continuous collaboration across teams, with assets, feedback, and creative direction shared throughout the process. Contributing to UEFA Champions League communications on this scale provided hands-on experience in delivering work that meets both global standards and local relevance. The outcome strengthened the overall consistency of the campaign while supporting Mastercard’s presence across key touchpoints. The final was played, the goals were scored—and we wrapped it up and headed home.