TCCC COCA-COLA WORKS

Creative production for Coca-Cola campaigns can involve design teams from different parts of the world. In Türkiye, one of the key partners in this process is Studio X and WPP Production, parts of the WPP network. The projects I worked on were typically developed for the EMEA region, requiring close coordination with international teams and campaign assets created across multiple markets. This structure provided the opportunity to contribute to projects within a broader global production ecosystem.

The motion design work focused on translating campaign key visuals into dynamic formats while staying faithful to the original design language. Animations were developed to support the clarity and rhythm of the visuals rather than overpower them. Since the assets were distributed across multiple platforms and formats, each piece needed to maintain consistency while remaining adaptable to different placements and screen dimensions.

Working within this global production structure created a collaborative environment where assets, feedback, and creative input were shared across teams. Being part of projects developed for the EMEA region allowed me to contribute to campaigns that operate at an international scale. The experience reinforced a sense of being part of a global creative network while delivering motion assets that support Coca-Cola’s distinctive visual communication.